She describes the new Blue Apron as a food company powered by technology. Linda Findley, president and chief executive officer, joined the company in 2019 after serving as chief operating officer of Etsy and has been working to set the company on a path to profitable growth. That was the old Blue Apron - The new Blue Apron is trying to break down barriers, reducing friction to growth and seeking to offer consumers more than a meal. Today, it’s fair to ask what is Blue Apron? If the answer includes the word “subscription” you may need to refamiliarize yourself with the company.

During the same period company sales have fallen to $241 million from $253 million. In the first half of the fiscal year Blue Apron lost $61 million, which compared with a loss of $34 million the year before. 31, 2021, Blue Apron recorded a loss of $88 million, which compared with a loss of $46 million in fiscal 2020.įiscal 2021 sales were $470 million, up from $460 million the year prior.įor the first six months of fiscal 2022, ended June 30, the losses have continued. The days of IPOs and billion-dollar valuations are gone.

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